Designer/Creative Director
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The Freshworks Brand

Over the past 12 years, Freshworks has cemented its status as a prominent brand icon in India. In 2021, I took on the role of Brand Creative Director for the company, leading its IPO and debut onto the global stage at Nasdaq in New York City. Since then, we've established a dynamic global brand team. Collaborating with partners across a company of over 4,000 employees, my team embarked on the ambitious endeavor of transitioning from a collection of brands to a unified branded house.

Our efforts encompassed developing the brand identity, visual guidelines, and templates for various platforms, as well as event and video toolkits.

freshworks.com